Caradoc (PS)
Shropshire
2024
Caradoc specialises in quantity surveying, commercial management, dispute resolution, and adjudications, with a mission of providing reliable, expert services that prioritise clients’ best interests.
Caradoc
2024
Shropshire
Caradoc specialises in quantity surveying, commercial management, dispute resolution, and adjudications, with a mission of providing reliable, expert services that prioritise clients’ best interests.
Caer Caradoc, Shropshire
The Process
Design for Caradoc started with an in-depth consultation about the business, including services offered, values, missions and goals.
This understanding ensures that the branding accurately reflects Caradoc’s nature and represents the business in a desirable way.
From here, we undertook further research exploring design within the existing market.
Crafting Caradoc’s Brand Identity
Each design choice is tailored to reflect Caradoc’s professional and friendly nature, while highlighting a commitment to provide reliable, expert services.
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The abstract icon draws inspiration from the Long Mynd hills, representing Caradoc’s Shropshire base.
Each tier symbolises the foundational elements of knowledge and talent in the building sector, reflecting commitment to building strong projects from the ground up.
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The pairing of Scale VF, a contemporary and stylized font, with Montserrat, a clean and versatile typeface, strikes the perfect balance between modernity and practicality, ensuring readability across all platforms.
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The harmonious blend of earthy greens and deep teals conveys growth, stability, and trust. These tones reflect Caradoc’s local roots and professional ethos, creating a grounded and reliable visual identity.
